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The Secret Science Behind #BigData And #WordOfMouth http://t.co/hiRcprxjzi
June 16, 2013
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The Secret Science Behind Big Data And Word Of Mouth
Editor's note: Jonah Berger is a marketing professor at the Wharton School and author of the New York Times bestseller Contagious: Why Things Catch On. Why do some companies, products and services get more word of mouth than others? It's not luck. There's a science behind it. Social..