/image%2F0000644%2F201209%2Fob_a0ac3e3f88001b8f1961644fa5c4a093_profilephoto2012-email.jpg)
The 2 Most Important Words in Marketing are What If http://t.co/Wid8R04dJo
February 28, 2013
/http%3A%2F%2Fwww.convinceandconvert.com%2Fwp-content%2Fuploads%2F2012%2F11%2FSnapshot-111912-1134-AM-e1353342911167.gif)
The 2 Most Important Words in Marketing are What If
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the recent spate of real-time social media incidents, including the Poland Springs Water zeitgeist moment and the hack of Burger King's twitter account. Crisis = Danger + Opportunity It's widely believed (although perhaps inaccurately) that the Chinese symbol for "crisis" is danger + opportunity.