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Social Media Amplifying #TVAdvertising http://t.co/kKsxcFA4Ge
July 01, 2013
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The Rise of Social TV: How Social Media Is Amplifying TV Advertising
BI Intelligence Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV. Many discuss what they're watching, and these conversations continue long after air-time, with TV-linked chatter accounting for a significant percentage of overall social media activity.