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Social Data Can Improve Customer Service http://t.co/HG5siQX3QS
March 31, 2013
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Social Data Can Improve Customer Service | Social Media Today
Jeremy Taylor Companies have been using social media monitoring for marketing and PR for several years, but new research shows that customer service is rapidly catching up. In a recent Gleanster report, 73% of 'Top Performers' (the top 25% of those surveyed) identified Customer Service as a top reason to invest in social media monitoring, only 1% behind PR.