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Monitoring Only Like a Marketer Is Losing You Online Sales http://t.co/xzuIsfvXsA
June 20, 2013
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Monitoring Only Like a Marketer Is Losing You Online Sales
Forrester Research has found that 79% of online shoppers who have an unsatisfying shopping experience at a website are unlikely to make a purchase from that site again. E-tail marketers must therefore take a page out of the CIO's book.