/image%2F0000644%2F201209%2Fob_a0ac3e3f88001b8f1961644fa5c4a093_profilephoto2012-email.jpg)
Metrics & ROI - Three Myths of Social Media ROI [Infographic] http://t.co/e1KJmoq0
October 31, 2012
![Three Myths of Social Media ROI [Infographic]](https://image.over-blog.com/S3o1Jfwjn54X3GlS29_V6GbN1hA=/170x170/smart/filters:no_upscale()/http%3A%2F%2Fi.marketingprofs.com%2Fassets%2Fimages%2Fdaily-chirp%2FWOMMA-3Myths.jpg)
Three Myths of Social Media ROI [Infographic]
Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. However, according to Suzanne Fanning, president of the Word of Mouth Marketing Association ( WOMMA), "Everything can be measured."