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How Does Google Make Money http://t.co/xyIqbOgS
October 31, 2012
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Wall Street wasn't particularly happy last week when Google failed to meet its expectations, despite recording $10.8 billion in revenue. The tech giant, which makes nearly all of its revenue from online ads, reported that the average cost for its ads was down more than 16 percent for both search and display ads, and the percentage of users clicking through on search ads wasn't going up.