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Every Business Is (Or Should Be) a Social Business http://t.co/2tFxjynX
January 17, 2013
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Every Business Is (Or Should Be) a Social Business
I believe the distinction between social and non-social business is a false dichotomy. And yet, it's one we continually want to make. We talk about "social businesses" - those that are mission-led and focused on creating positive social change - and "non-social businesses" - those that focus on revenue and profit.