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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY] http://t.co/dVHCTph5dM
June 29, 2013
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Customers Acquired Via Twitter Worth 23% Less Than Average [STUDY]
New research from lifecycle marketing company Custora suggests that the market has a long way to go before more traditional advertising tactics can be abandoned in favor of social media marketing. According to Custora, customers acquired via Twitter are worth 23% less relative to average, and Facebook brings in just barely average clients.