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#BrandJournalism: 7 Ways to Shape A Company Strategy http://t.co/LABD189QIL
July 01, 2013
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7 Ways to Make Brand Journalism Work for Your Business
By Mike Murray published June 30, 2013 Lately, I've been puzzled by the term "brand journalism." In one sense, it seems like an oxymoron. How could a journalist ever be a brand advocate? I always thought journalists were supposed to be objective. But if a company hires a journalist to tell great stories, is that brand journalism?